The Oromo Coffee Company partnered with Merchant Gourmet on their ‘12 weeks of Christmas campaign’ last week to offer the chance to win a hamper containing Oromo’s ground-breaking coffee to a new and discerning audience.
(PRWEB UK) 30 October 2012: “For us, the Oromo people, coffee means life. ‘The Oromia region
of Ethiopia is known as the birthplace of coffee‘ and from ancient times
the Oromo people have used coffee as food, drink, trade and spiritual
nourishment,” Abiyot Shiferaw, Oromo Coffee Company.
Oromo sources a range of premium organic, single origin coffees from small farmer co-ops in Ethiopia, the birthplace of coffee.
Its Yirgacheffe, Limu and Harar are custom roasted in small batches to ensure the freshest coffee.
Oromo is the only community-owned
enterprise in the UK that supports small farmers in Ethiopia as well as
communities here in the UK.
“The Oromo Coffee Company brings a
great new concept to the world of Fairtrade and we are proud to be
working for them,” Harriet Harman Executive Director, Fair Trade
Foundation
For further Details Contact ………….ian(dot)agnew (at)OromoCoffee(dot)org
Everyone knows that Christmas is
an extremely stressful time of year, so to offer our consumers a helping
hand in the run up to the festive season, MERCHANT GOURMET® will be
running a “12 weeks of Christmas” campaign.
Every week leading up to Christmas Day, MERCHANT GOURMET® will be providing their customers with recipe tools, hints and tips to make Christmas run like clockwork and alleviate some of the stress associated with the season!
MERCHANT GOURMET® will be
releasing a new recipe and tips each week via their newsletter and
website, and the consumer will also have the opportunity to win fabulous
prizes, ranging from cases of fine wines to food hampers, full of
Christmas goodies!
“We know that Christmas can be a
stressful time for families so we have put together a great set of
recipes and tips to ensure that preparations run smoothly and all the
food is perfect. We hope that this campaign will not only take the
stress out of the Christmas preparations but also really encourage our
customers to get inventive with our products,” States Sanjay Davda, Head
of Grocery.
The campaign will also be
encompassing an on pack promotion on the MERCHANT GOURMET® Whole
Chestnuts and MERCHANT GOURMET® Chestnut Puree, Davda said:
“It wouldn’t be Christmas without
MERCHANT GOURMET® chestnuts, and we have decided to finish the campaign
off with the biggest prize of them all. Therefore we will be running an
on-pack competition for a three night trip to the famous Charlottenburg
Christmas Market in Berlin across the Whole Chestnut and Chestnut Puree
products. We really get into the spirit of Christmas here at MERCHANT
GOURMET® and want to give something back to our customers to set their
2013 Christmas off to a flying start.”
Issued by Karen Alleyne. For further information please contact karen(dot)alleyne(at)merchant gourmet(dot)com ; [karen.alleyne@merchantgourmet.com]
Ian Agnew
Oromo Coffee
+44(0)7950 338889
Oromo Coffee
+44(0)7950 338889
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